ARENA | Product Design
Arena was built to improve customer engagment in live spaces. Arena encourages conversation, and brand loyalty with its shopper-centric digital experiences. Role: Lead Product Design, UX Director: Jessica Cigno
DIRECTV THE MARKETING ZONE | Product Design & Branding
DIRECTV The Marketing Zone is a community that engages dealers and distribution partners, empowers them with world class resources, and help them become marketers that drive and magnifys the breadth of DIRECTV's marketing and acquisition message. Role: Lead Product Designer, UX Director: Jessica Cigno, Technical Architect: Matt Stewart
Dreamscape | Design Concept Study
Dreamscape is a campaign that exist within ARENA. Dreamscape encourages collaborations between other users on the platform as well as inspires them to achieve their dreams. Role: Product Designer, UX Director: Jessica Cigno
GOODSTUFF.CO | Product Design
Goodstuff.co is an eco-friendly hub to purchase sustainable clothing brands and eco-friendly products. Role: Product Designer, UX Director: Chet Mangat
SWITCH | Art & Design Direction
During my time at SWITCH I had the opportunity to help drive the brand's vision and direction by working alongside Sonia. From photoshoots, designing AD & social media campaigns to weekly emails. Role: Art Director, Creative Director: Sonia Ostrovsky
Tangent (相切) | Design Concept Study
Tangent (相切) is a digital and print media destination hub catering towards the Asian-American youth. Their media covers topics from culture, news, art, travel and more. Tangent's goal is to represent and unite this growing underrepresented demographic by sharing people's personal stories, document unbiased news, and by respecting and preserving culture.
2ND GEN | Print Design
A biannual newspaper that covers the culture of Asian Americans. This aims to open up conversations that aren't discussed often and to preserve culture.
Star Alliance In-Airport Digital Experience | UX Research
Research and a proposed digital experience to improve the user experience during ‘dead time’ between connecting flights at airports. Presented to edenspiekermann
Women's Adventure Film Tour | Branding
The Women’s Adventure Film Tour is a celebration of the inspiring women around us who are doing extraordinary things in the name of adventure. Under the Supervision of Wedge & Lever
Liminal Music & Arts Festival | Creative Direction & Branding Concept
Liminal explores the sounds that we all have hidden or forgotten in our natural world—lost in translation perhaps. We invite you to a three-night ambient musical collaboration that binds the lost, hidden or undiscovered parts of you, together. Artists from across disciplines in experimental sounds will join us over the course of three nights. During this time, music is sporadic but thoughtful. We know time can be fleeting, but we hope during this moment in time we are able to offer you the world from a different perspective.
Change in the Tides | Interactive Design Concept
An interactive digital experience to inspire middle school students to become proactive thinkers and problem-solvers on a global scale by bringing awareness and education of the current world using data in fun and engaging ways. Partnered with Coventry University and National Geographic. Collaboration with Jessica Li
Zaha Hadid Memoir | Print Design
A three-part book series celebrating Zaha Hadid's achievements as an empowering woman of our time.
To More Human | Print Design
A poster for a talk which discusses what makes us human, and how approaching our environment in a childlike sensibility makes the world a more curious and beautiful place not only for designers but for everyone.
