Kat is an Asian American product designer currently working at Saatchi & Saatchi. For more inquiries and collaborations, contact katqhoang@gmail.com
ARENA / UX/UI Design / 2022
Arena was built to improve customer engagment in live spaces. Arena encourages conversation, and brand loyalty with its shopper-centric digital experiences. Role: Lead UX/UI Designer, UX Director: Jessica Cigno {Request Password to view}
DIRECTV THE MARKETING ZONE / UX/UI Design / Branding / Launched 2022
DIRECTV The Marketing Zone is a community that engages dealers and distribution partners, empowers them with world class resources, and help them become marketers that drive and magnifys the breadth of DIRECTV's marketing and acquisition message. {Request Password to view} Role: Lead UX/UI Designer, UX Director: Jessica Cigno, Technical Architect: Matt Stewart
Dreamscape / UX/UI Design / 2022
Dreamscape is a campaign that exist within ARENA. Dreamscape encourages collaborations between other users on the platform as well as inspires them to achieve their dreams. {Request Password to view} Role: Lead UX/UI Designer, UX Director: Jessica Cigno
GOODSTUFF.CO / UX/UI Design / Launched 2021
Goodstuff.co is an eco-friendly hub to purchase sustainable clothing brands and eco-friendly products. Role: UX/UI Designer UX Director: Chet Mangat
SWITCH / Art Direction / 2021
During my time at SWITCH I had the opportunity to help drive the brand's vision and direction by working alongside Sonia. From photoshoots, designing AD & social media campaigns to weekly emails. Role: Junior Art Director Creative Director: Sonia Ostrovsky
Tangent (相切) / UX/UI Design / 2019
Tangent (相切) is a digital and print media destination hub catering towards the Asian-American youth. Their media covers topics from culture, news, art, travel and more. Tangent's goal is to represent and unite this growing underrepresented demographic by sharing people's personal stories, document unbiased news, and by respecting and preserving culture.
2ND GEN / Print Design / 2019
A biannual newspaper that covers the culture of Asian Americans. This aims to open up conversations that aren't discussed often and to preserve culture.
Star Alliance In-Airport Digital Experience / UX Research / 2019
Research and a proposed digital experience to improve the user experience during ‘dead time’ between connecting flights at airports. Presented to edenspiekermann
Women's Adventure Film Tour / Branding / 2019
The Women’s Adventure Film Tour is a celebration of the inspiring women around us who are doing extraordinary things in the name of adventure. Under the Supervision of Wedge & Lever
ONGOING / Web Design / 2019
An exhibition encompassing the work of the graduating class of 20 at California State University. It was a showcase of polished and transitioning work. Three viewpoints were designed for easier access for the public. These are currently live on the web and mobile. Role: Web Designer Creative Direction: Cody Cano
Liminal Music & Arts Festival / Creative Direction & Branding / 2019
Liminal explores the sounds that we all have hidden or forgotten in our natural world—lost in translation perhaps. We invite you to a three-night ambient musical collaboration that binds the lost, hidden or undiscovered parts of you, together. Artists from across disciplines in experimental sounds will join us over the course of three nights. During this time, music is sporadic but thoughtful. We know time can be fleeting, but we hope during this moment in time we are able to offer you the world from a different perspective.
Change in the Tides / UX/UI Design / 2019
An interactive digital experience to inspire middle school students to become proactive thinkers and problem-solvers on a global scale by bringing awareness and education of the current world using data in fun and engaging ways. Partnered with Coventry University and National Geographic. Collaboration with Jessica Li
Zaha Hadid Memoir / Print Design / 2019
A three-part book series celebrating Zaha Hadid's achievements as an empowering woman of our time.
To More Human / Print Design / 2017
A poster for a talk which discusses what makes us human, and how approaching our environment in a childlike sensibility makes the world a more curious and beautiful place not only for designers but for everyone.
Il Cerebrum / Print Design / 2017
A proposal for a cookbook that explores recipes in regards to the relationship between food and the cerebrum's pattern. The brief required constructing a cookbook that covered an unorthodox topic through gastronomy.
District F / Branding / 2019
District F is an environmentally considerate hub where people exchange, purchase or sell clothes that are in need of a new home.
